ZALANDO

LA VERBENA A LA FRESCA

Agency: Vampire Studio Barcelona

I led the full production of Zalando’s flagship summer activation, La Verbena a la fresca, set in the stunning Finca Comassema in Mallorca. From initial planning to on-site execution, I oversaw every stage of the project: coordinating creative and technical teams, managing logistics in a complex heritage venue, and ensuring flawless delivery of an immersive Mediterranean-inspired experience.

The event brought together Spain’s most influential voices in fashion and culture, blending music, local traditions, and contemporary brand storytelling. My role was to translate the creative vision into a seamless, high-impact production that reinforced Zalando’s positioning as the destination for summer fashion.