TIFFANY & CO. HardWeare Collection Launch

Agency: Studio Messa

Project and production management for the launch the Tiffany HardWear collections. Held at Melbourne’s new event space, HER, this exclusive event welcomed VIPs, Tiffany & Co. Collections clients, KOLs, and influencers for a journey through “Tiffany Downtown”—a series of curated, pocket experiences designed to bring the brand’s story to life through a contemporary art lens.

From immersive lighting and interactive sets to dynamic projections and live entertainment, each element was thoughtfully crafted to create a seamless narrative. Modern styling pieces elevated the venue inside and out, transforming the space into a world of sophistication and vibrancy. The setup encouraged guests to engage directly with the brand, capturing and sharing their experiences authentically. Through this unique journey, Tiffany & Co. left a lasting impression in Melbourne, showcasing its iconic collections in a fresh, memorable way.