A SEMI PERMANENT HOTEL x HIGHSNOBIETY

Agency: Semi Permanent

As Executive Producer for this collaboration between Semi Permanent and Highsnobiety, I led the production of a captivating two-day experiential takeover at Sydney's Paramount House Hotel. This unique event brought together a global array of artists, designers, and creators to showcase an innovative, forward-thinking vision. The hotel was transformed into a vibrant hub of music, fashion, cinema, and art, with support from partners Polestar, Glenfiddich, and RIMOWA. We reimagined 15 hotel rooms, the bar, rooftop, cinema, atrium, and lobby as immersive spaces for guests to engage with new ideas, products, and stories. This dynamic journey included exhibitions, live talks, commercial pop-ups, screenings, and installations, all designed to inspire creative audiences and spark contemporary cultural conversations.