REDBULL UNFORSEEN

Agency: Thinking Loud

I had the pleasure of producing the Red Bull Unforeseen event in Sydney for the 2023 Mardi Gras, creating an unforgettable celebration that immersed attendees in the unexpected.

This unique event embodied the Red Bull Unforeseen concept by transforming the iconic ARQ Sydney venue into a mesmerizing world where Dystopian and Utopian worlds collided.

Collaborating with QBIPOC collectives Dutty Worldwide and Filth, we showcased the depth and diversity of Australia and New Zealand’s underground queer party scenes, blending music, visual art, and live performances to capture the spirit of Mardi Gras. This event not only provided an extraordinary experience but also set a new standard for Red Bull’s presence at Mardi Gras, establishing an authentic, lasting connection with the community.