NIKE x WEMBANYAMA

THE LANDING

Agency: Amplify

I led the project direction for NIKE x WEMBANYAMA – The Landing, Nike’s latest campaign featuring NBA superstar Victor Wembanyama.

To celebrate Wemby’s arrival in Paris for the NBA Paris Game, we created an unforgettable moment—400 dancers on the tarmac of Le Bourget, blending basketball, dance, and the relentless pursuit of greatness. We united the next generation of Grand Paris talents to honor the ONE who inspires them to reach new heights.

Special thanks to:
Nike, Amplify, BIRTH, Illimité World, I Could Never Be a Dancer, Cyril Masson, Benoit Soler

Epic. Bold. Unstoppable.