RAINBOW ROUTE by ABSOLUT

Agency: Thinking Loud

I led the production of "Rainbow Routes" by Absolut, an innovative roaming OOH campaign designed to celebrate Sydney’s queer history and elevate community voices. Through a vibrant, double-decker party bus wrapped in bold artwork by Kris Andrew Small, we created a roaming show that traveled through Sydney’s iconic queer landmarks. Partnering with Heaps Gay, we engaged more than 20 talents from diverse background of the queer community, uncovering and amplifying untold stories.

This unique activation generated extensive PR coverage across print and broadcast, combining the bus’s striking visual presence and rich narratives into a holistic campaign that achieved mass reach, visibility, and meaningful community engagement.